Linda's Expert Tips for Craft Bev Event & Trail Marketing

Download Linda's course, "Craft Beverage Event & Trail Marketing", HERE

Linda Pierro, the creative fuse at the center of Flint Media Inc., is an award-winning design and marketing professional who transformed her love for the Hudson Valley into a dynamic and ground-breaking career in the region. Among her many clients, she has worked with Hudson Valley Tourism and the Shawangunk Wine Trail. Linda’s passion for wine and the Hudson Valley led to the creation of Hudson Valley Wine Magazine and The Ultimate Hudson Valley Cider + Apple Spirits Guide, which she co-founded in 2008 and 2016, respectively. Under her leadership as managing editor and content developer, the publications have been recognized with the Hermes Creative Award, an American Graphic Design Award, and a Book Industries Guild award. In addition, Linda is a co-founder of the Hudson Valley Cabernet Franc Coalition.

In her training course, Craft Beverage Event & Trail Marketing, learn how to build a strong platform, create a brand that resonates, attract exhibitors and sponsors, and other critical tips for making your event or trail stand out to your desired audience. “Marketing is all about putting the right product in the right place at the right time for the right price,” says Linda. She will set you up with the tools you need to truly make an impact.

Take a look at some of Linda’s work, past and present, that showcases her expertise when it comes to marketing these events and trails. From establishing interactive digital content to working within a realistic budget to creating brand swag and encouraging brand loyalty, tune into her course to learn more!



Download Linda's course, "Craft Beverage Event & Trail Marketing", HERE

Instagram 101: Amelia Breaks it Down!

Download Amelia's course, "Social Media for Food, Farm & Beverages", HERE.

For the past three years, Amelia Tarpey has worked with GrowNYC, first as a Market Manager overseeing Greenmarkets in Manhattan and Brooklyn and now as the Publicity Manager at the Union Square Greenmarket. Creating community around food and helping people understand where it comes from, who grows it, and how it's grown has been central to her career and her focus throughout her time with GrowNYC.

In her training course, Social Media for Food, Farm & BeveragesAmelia will open your eyes to the nuances of Instagram from a brand development perspective. You will walk away with real examples of what social media success looks like and steps your business can take to follow the path to success.  Amelia will open your eyes to all that your social media presence can be. She explains..

"In our industry, followers are often looking to social media to know and trust you, especially in farm businesses. Use this platform to show them who you are; it's not always explicitly about sales. Expand your idea of a product. Your product is not only the spirits you sell or the food you're growing, it's who you are."

Learn about differentiating between platforms, setting up your profile, developing a brand voice, content creation, growing and engaging your audience and so much more. 

Get a taste of Amelia's Insta savvy on the Union Square Greenmarket Instagram page (@unsqgreenmarket). With eye-catching photos, endless content, and almost 75,000 followers, you're bound to be inspired to kick up your own profile a notch. 

Download Amelia's course, "Social Media for Food, Farm & Beverages", HERE